8 Skill Sets You Must Have to Grow a Successful House Cleaning Business
You might think that starting a house cleaning services is as easy as tossing a bunch of cleaning supplies into the trunk of your car and finding a few clients probably people you know from whom you can build a base of clients through referrals. When the business gets too big for you to handle alone, you can hire help and transition into more of a business management role. Branding and marketing. The branding part includes creative design - a brand color palette, logo, well-chosen fonts, an understanding of basic design principles, design software and the know-how to use it, web site design and hosting, and an ability to define a brand message and style of speaking/writing that defines your business. On the marketing side, you’ll need to create collateral such as flyers, direct mailers, ads, and so forth. You’ll also need to know about different ways to get your message out, how to measure performance of various marketing channels, and to evaluate return on marketing inve...